This Q&A was adapted from my podcast conversation with Dr. Brynn Winegard, an award-winning professor, speaker and world-leading expert in neuroscience and in the intersection of business and brain science. Dr. Brynn is formally educated in neuroscience, psychology, and marketing and strategy, including a BSc, MBA and PhD. In addition to her training and research, she also spent a decade in corporate marketing, working for organizations like Pfizer, Nestlé and Johnson & Johnson. While she retains several faculty positions at leading Canadian universities, Dr. Brynn has now dedicated herself to helping groups, organizations and companies learn to build better brains.