Digital Marketing Industry

Social media marketing

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Wikipedia

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Scholarly articles for Social media marketing

Social media marketing - ‎Tuten - Cited by 454

Social media marketing - ‎Saravanakumar - Cited by 199

Social media marketing - ‎Heymann-Reder - Cited by 44

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Feb 19, 2018 - Just a few years ago, you could get away with building a social media marketing strategy on the fly. As long as you were present, you were ...

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing ...

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. If you're not speaking directly to your audience through ...

Social media marketing is the process of creating content that you have tailored to the context of each individual social media platform in order to drive user ...

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May 4, 2018 - Social media marketing has become more competitive and commercially-saturated. And that means that there are some hard truths we need to ...

Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share ...

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May 15, 2018 - Creating your social media marketing strategy doesn't need to be painful. Here's an eight-step guide on how to create an effective plan for your ...

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To some entrepreneurs, social media marketing is the “next big thing,” a temporary yet powerful fad that must be taken advantage of while it's ...

In fact, social media seems to have made brands less significant. ... Consumer marketing companies could buy their way to fame by paying to place their brands ...

23 The ever-churning imagination of Gary Vaynerchuk has helped many big-name clients build amarketing presence on social media. He met ...

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