Expected trends for social media in 2018: -Scrutiny around data security and privacy practices across social media apps, particularly Facebook. -Public pressure for improved transparency from social networks on policies related to content moderation and curation, as well as questions about policy enforcement (drug sales) and moderation bias. -The continued spread of augmented reality (AR) tools for communication and games within social media apps Led by Kathleen Chaykowski has covered social networks and high-growth consumer technology companies for Forbes since 2015, with a focus on the people and strategies driving innovation.