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The first ever banner ad: why did it work so well?
The creator of the first ever banner ad on why it worked so well, and why its modern incarnations miss the mark
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What is Digital Marketing? - Definition from Techopedia
Digital Marketing Definition - Digital marketing is a broad term that refers to various an
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Global spending on digital marketing nears $100 billion: study
Spending on digital marketing grew by 44 percent last year in the United States ...
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Tops of 2015: Digital
From videos to music to apps, digital was at the forefront of consumers’ (and marketers’) minds this year. So what were the top smartphone apps and operating systems this year?
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What Are Connected Shoppers Doing and Not Doing Online?
Online shopping is growing around the world, but is this affecting how people are shopping in physical stores? Consumers aren’t simply “showrooming”—browsing in store and then going online in search of the lowest-cost option. They’re also “webrooming”—researching online and buying in stores.
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Connected Commerce Is Creating Buyers Without Borders
While connected commerce is still largely a domestic affair, cross-border ecommerce is a growing phenomenon. Shoppers are increasingly looking outside their country’s borders, as more than half of online respondents in the study who made an online purchase in the past six months say they bought from an overseas retailer.
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Digital Advertising Is Rising in Canada, Requiring More Sophisticated Measures of Success
While marketing budgets in Canada are flat or down for many advertisers this year, spending across the digital ecosystem is on the rise, and campaigns are being used in equal measure for brand-building and performance-based campaigns.
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Whitepaper Collaborating With Digital Agency 0
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