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Worldwide Ad Growth Buoyed by Digital, Mobile Adoption
The global economy is still in recovery, and while total media ad spending will be up this year, the rate of increase won't be much to brag about. eMarketer’s latest Global Media Intelligence Report highlights how digital, and especially mobile, is a bright spot in the ad spend—and media usage—picture.
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Digital marketing is growing in Australia, but so is the skills gap
Seven out of ten digital marketers believe they have equal or more digital expertise than their managers and over half think their co-workers lack the skills needed to run successful campaigns.
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Making digital and traditional marketing work together
Even though it is impossible to have a conversation today with a CMO or other marketing leader that doesn’t address digital strategies and tactics, it is easy to forget that the term “digital marketing” did not even exist 10-15 years ago.
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The End of the Expert: Why No One in Marketing Knows What They're Doing
Richard Branson's Virgin is one company that's succeeding in the new era of marketing. (Photo credit: Wikipedia) It’s a stark verdict from a prominent source. “There are hundreds of thousands of people who were trained and mentored, and studied classical marketing, and they got good at it,” says Clark Kokich, [...]
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People-based marketing is the strategy of the future, new report claims
People-based marketing is the marketing strategy of the future, according to a new report on its use which suggests that it drives strong click through, conversions and ROI.
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Adolescents' presentation of food in social media: An explorative study. - PubMed - NCBI
Appetite. 2016 Apr 1;99:121-129. doi: 10.1016/j.appet.2016.01.009. Epub 2016 Jan 11. Research Support, Non-U.S. Gov't
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Online Advertising: Google AdWords & Pay-Per-Click
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Five digital marketing lessons from comScore | WARC
This event report outlines five areas where digital marketing still has room to progress, based on research and analysis conducted by comScore.

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Global Marketing Index, June 2015: Digital and Mobile Continues to Dominate Share of Marketing Budgets | WARC
This article summarises the results of June's Global Marketing Index. It observes that global marketing budgets rose for the 28th consecutive month, although budgets for traditional media have been impacted by the growth of digital and mobile.
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Facebook's new opt-out for tracking ads is not enough, says privacy expert
Social network provides new opt-out tool for behavioural adverts, but doesn’t stop collection of user data
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