Multichannel marketing is the blending of different distribution and promotional channels for the purpose of Marketing . Distribution channels range from a retail storefront, a website, or a mail-order catalogue.

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.

A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server . This form of online advertising entails embedding an advertisement into a web page . It is intended to attract traffic to a website by linking to the website of the advertiser. In many cases, banners are delivered by a central ad server . When the advertiser scans their logfiles and detects that a web user has visited the advertiser's site from the content site by clicking on the banner ad, the advertiser sends the content provider some small amount of money (usually around five to ten US cents). This payback system is often how the content provider is able to pay for the Internet access to supply the content in the first place. Usually though, advertisers use ad networks to serve their advertisements, resulting in a revshare system and higher quality ad placement.

The eCRM or electronic customer relationship management encompasses all the CRM functions with the use of the net environment i.e., intranet, extranet and internet. Electronic CRM concerns all forms of managing relationships with customers making use of information technology (IT). eCRM is enterprises using IT to integrate internal organization resources and external "marketing" strategies to understand and fulfill their customers needs. Comparing with traditional CRM , the integrated information for eCRM intraorganizational collaboration can be more efficient to communicate with customers.