Pay-per-click ( PPC ), also known as cost per click ( CPC ), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.

Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smartphones , tablets , or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".

Interactive marketing , sometimes called trigger-based or event-driven marketing , is a marketing strategy that uses two-way communication channels to allow consumers to connect with a company directly. Although this exchange can take place in person, in the last decade it has increasingly taken place almost exclusively online through email, social media, and blogs.

Distributed Presence is a digital marketing term that means distributing a brand's presence through multiple communications channels to effectively reach target consumers. Brands have an arsenal of tactics today to reach and communicate with consumers, some of which include: video, audio, email, websites and microsites , paid media, search engine optimization and search engine marketing , blogging , social media , social influence programs, web content syndication and distribution, widgets , gadgets , word-of-mouth and viral marketing programs, mobile media, mobile text marketing, mobile applications, convergent media, etc.

Digital marketing channels are a system based on the internet that is able to create, accelerate, and transmit product value from producer to the terminal consumer by digital networks. The words "Sharing economy" refers to an economic pattern that aims to obtain a resource that is not fully utilized.

A digital marketing engineer is a member of a marketing team who applies web technology and digital marketing platforms (such as a website, email system, CMS, CRM, or other software application) for the purpose of achieving marketing business goals. It is a hybrid role involving both marketing and technology knowledge. The need for digital marketing engineers arose as a result of marketing becoming reliant on increasingly sophisticated digital technologies.