The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media.

It’s a stark verdict from a prominent source. “There are hundreds of thousands of people who were trained and mentored, and studied classical marketing, and they got good at it,” says Clark Kokich, chairman of digital agency Razorfish. Unfortunately, the world has changed – and that education is no longer [...]

At its core, data-driven marketing centers on one thing and one thing only: propelling value by engaging customers more effectively. That may sound straightforward at first, but I can assure you, the task is anything but simple, and it’s becoming more and more complex every day. Digital disruption is throwing the physical world of processes and goods into disorder and yet, customers are more empowered –and more demanding –than ever before. What can you do to embrace the five steps of data-driven marketing and regain control of today’s complex digital marketing environment?

Online advertising channels are numerous but these three are must buys.

FC Sportist Svoge ( Bulgarian : ФК Спортист Своге ) is a Bulgarian football club from the town of Svoge , which currently competes in the Third League , the third tier of Bulgarian football. The club was founded in 1924 and their home ground is the Chavdar Tsvetkov Stadium , which has a seating capacity of 3,500 spectators. The club's all-time success is the promotion to the Bulgarian A PFG in 2009.

The global economy is still in recovery, and while total media ad spending will be up this year, the rate of increase won't be much to brag about. eMarketer’s latest Global Media Intelligence Report highlights how digital, and especially mobile, is a bright spot in the ad spend—and media usage—picture.

The latest global marketing, digital and ecommerce insights you need to know from Econsultancy's award-winning analysts and experts.

ICC’s Consolidated Code of Advertising and Marketing Communication Practice—or the ICC Marketing Code—is a globally-applicable self-regulatory framework, developed by experts from all industry sectors worldwide.