British makeup artist Pat McGrath is the definition of...
Instagram innovators such as Pat McGrath and Kylie Jenner are revolutionising cosmetics – and becoming overnight billionaires
Queen Pat takes the crown.
A self-confessed cosmetics nerd, Pat McGrath creates the looks for 80 major fashion shows a year. As she launches her first line, she talks about race, Instagram, her best friend Edward Enninful (the new editor of Vogue) and the influence of her makeup-obsessed mother Jean
Kylie Jenner may have a major following for Kylie Cosmetics, but Pat McGrath’s makeup line is coming for her and may just take her down! Black makeup artist widely known for her work on supermodels in the 90’s has become a major success via hard work and dedication. Pat who created McGrath Labs back in 2016 has had […]
2.2m Followers, 2,674 Following, 4,558 Posts - See Instagram photos and videos from Pat McGrath (@patmcgrathreal)
That's a lot of bank.
And it's only been three years.
An investment by Eurazeo Brands brought the valuation up to $1 billion.